DIRECT TABLEWARE PRODUCTS

  • Home
  • About
  • Featured Brands
    • ALL-CLAD
    • CHILEWICH
    • COSTA NOVA
    • CRASTER
    • DURALEX
    • EMILE HENRY
    • LA ROCHERE
    • MATFER BOURGEAT
    • Mauviel
    • Paderno
    • PEUGEOT
    • RICHARD GINORI
    • STAUB
    • URBAN BAR
  • Professionals
  • Contact Us
  • Home
  • About
  • Featured Brands
    • ALL-CLAD
    • CHILEWICH
    • COSTA NOVA
    • CRASTER
    • DURALEX
    • EMILE HENRY
    • LA ROCHERE
    • MATFER BOURGEAT
    • Mauviel
    • Paderno
    • PEUGEOT
    • RICHARD GINORI
    • STAUB
    • URBAN BAR
  • Professionals
  • Contact Us

Philly Launches Foodspotting Campaign, New Ads

5/13/2011

0 Comments

 
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) has a food-centric campaign as part of its 2011 activities to promote the City of Brotherly Love. The city's tourism organization has partnered with foodie social platform Foodspotting to promote local restaurants, wineries, hotels and markets to Foodspotting users.

Philadelphia will have a branded presence, contests and guides on the platform, which allows users to recommend favorite dishes and drinks by taking photos of the items and sharing them with the community via the Foodspotting site or smartphone apps.

The guides are location-based lists of recommended dishes and drinks that are mapped and accessible via mobile. GPTMC will have 12 official guides on foodspotting.com/visitphilly, and once Foodspotting members "spot" an item from the guides they get a "Visit Philly" badge that goes to their Foodspotting profile.

The branded guides cover everything from "Famous Philly Flavors" to breweries, vegetarian cuisine and Latin eateries in the region. The city's tourism organization will roll out eight more guides on Foodspotting during the summer.

GPTMC will award one grand prize and 10 first prizes to Foodspotters who participate in Visit Philly's "With Love Foodspotting Contest" this month. One person who follows "Visit Philly" on Foodspotting and completes Visit Philly's "Famous Philly Flavors" guide between May 11 and May 25 will win an overnight stay at a luxury Philadelphia hotel, a City Food Tours' Flavors of Philly excursion for two and a $100 Garces Restaurant Group gift card.

Caroline Bean, a GPTMC spokesperson and social media director, said the organization followed what nearby Bucks County had been doing in the social space. "They actually started with Foodspotting last year and were talking about it to us," she says. Bean says the city's presence on the food platform carries the same branding as the larger "Love" campaign that launched last year, and which the organization has run in places like New York's Penn Station, featuring pithy text with "XOXOXO" script in a red hue.

Bean says GPTMC will promote the food program through media outreach, bloggers and "Our own social media outlets, such as our own blog and our four Twitter and Facebook pages," she says. "Foodspotting is appropriate for us, since we know visitors and residents are savvy with phones, they know what they are doing on social media."

"Visit Philly is one of our destination partners that really gets Foodspotting. We have a dedicated community of users in the Philly area," said Fiona Tang, head of outreach at Foodspotting, in a release.

Greater Philadelphia Tourism Marketing Corporation (GPTMC), which is now 15 years old, reports in new visitor data that the Philadelphia region saw 37.4 million domestic visitors last year -- of whom 33.1 million were tourists. The numbers reflect 10 million more leisure visitors than in 1997, when GPTMC first began marketing. The organization says that every $1 spent on advertising for the "With Love" generates $100 in direct visitor spending.

In addition to the Foodspotting effort GPTMC is ramping up advertising to bring tourists to the city this summer, with ads and links to VisitPhilly.com on mobile Web sites, including philly.com and philadelphiacitysearch.com, and on mobile applications, including The Weather Channel, Go2, Where, ActiveDiner, iMaps and iLocate.

The organization is also launching a new TV spot the week of June 6 that will run in the Philadelphia, northern New Jersey and the Harrisburg-Lancaster-Lebanon-York (HLLY) DMAs both online and on TV stations, including Nickelodeon, HGTV, TLC, Comedy Central and TBS.

Also, GPTMC and Victory Brewing Company are re-releasing the With Love-inspired Summer Love Ale this summer in 29 states. The effort is part of a "Summer With Love" campaign running May 16 through Sept. 4.

by Karl Greenberg
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    BLOG

    News from our manufacturer's & re-posts from publications around the hotel and restaurant industry.

    Archives

    January 2013
    June 2012
    March 2012
    January 2012
    September 2011
    July 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009
    September 2009

    Categories

    All
    2011
    Art & Dining
    Beer News
    Booze News
    Bp
    Breaking News
    Casino News
    Chain Restaurant News
    Chef News
    Chicago
    Chilewich
    Christofle
    Commercial Foodservire Products
    Commercial Grade Foodservice Product
    Contests
    Cookware
    DEMEYERE
    Distilling & Brewing
    Food
    Galic
    Garnier Thiebaut
    Garnier Thiebaut & Hilden America
    Glassware
    GO GREEN!
    Guy Degrenne
    Guy Degrenne Flatware
    Hard Times
    Hilden America
    Hotel Business
    Hotel Industry
    Hotel News
    Hotels
    International News
    James Beard Awards
    James Fagan Jr.
    Local News
    Luxury
    Luxury Product
    Mauviel
    Mauviel Cookware
    Meat
    Michael Aram
    Mid-West News
    Mixology News
    Money
    National Restaurant Assoc.
    New Jersey
    News & Articles
    News & Articles
    Nra 2010
    Nra 2011
    Outlook
    Pennsylvania
    Peugeot
    Philadelphia
    Philadelphia Eats
    Philadelphia Hotels
    Porcelain
    Q & A
    Recession
    Recipes
    Recovery
    Resort News
    Restaurant News
    Restaurants
    Restaurant Week
    Revol
    Revol Porcelain
    Revol Usa Porcelain
    Richard Ginori 1735 Porcelain
    Rules & Regulations
    Smallwares
    Sold Direct
    Staub
    Swissmar
    Table De France
    Table De France: Christofle & Guy Degrenne
    Tech Crunch
    Trends & Forecasts
    Trends & Forecasts
    West Coast
    Wine
    World Cup - Philadelphia
    Zwilling
    Zwilling J.A. Henckels
    ZWILLING J.A. HENCKELS (STAUB

    RSS Feed

Our site is currently undergoing improvements - Stay Tuned!
In the meantime, please feel free to look around and/or contact us to discuss your project requirements.


For more information, quotations, samples & technical information regarding our products and services, please contact us.
We appreciate the opportunity to compete for your business.

DirectTablewareProducts@gmail.com
ABOUT DIRECT TABLEWARE PRODUCTS

DIRECT TABLEWARE PRODUCTS is a full-service hospitality distributor specializing in high quality American & European manufacturer's offering tableware, cookware, buffet/ banquet display, furniture, equipment & customization. ​

​Subscribe to our newsletter

25 South Main Street, Suite 39
​Yardley, PA 19067
CATEGORIES
​
Amenities
Banquet Equipment
Bakeware
Barware
Buffet
Conference
Cookware
Cutlery
Decor
Dinnerware
Display
Flatware
Food Storage
​Furniture
Glassware
Hollowware
Kitchen Tools
Linens
Menus
Placemats
Furniture
Seating
Serviceware
Smallwares
​Spice Mills
Tables
Tabletop
Tableware
​More...
FEATURED BRANDS

All-Clad
​Ballarini
Bodum
Chilewich
Costa Nova
Craster
Degrenne
Demeyere
Duralex
Emile Henry
​Henckels
​Lion's Wood
Matfer Bourgeat
Mauviel
Paderno
Peugeot
Staub
Thermomix
​Tuuci
​Urban Bar
VerTerra
Wilmax
Zwilling J.A. Henckels
More...
GET INSPIRED

Images

@DirectTablewareProducts
#DirectTablewareProducts
#DTP
#SaveRestaurants
#SaveHotels
Sales Representative Log in
Providing high quality products to the foodservice & hospitality industry at the best prices.
All rights reserved - Copyright ©  2020