DIRECT TABLEWARE PRODUCTS

  • Home
  • About
  • Professionals
  • Contact Us
  • Home
  • About
  • Professionals
  • Contact Us

5 Chain Restaurants Target Nontraditional Retail

11/23/2009

0 Comments

 
Five restaurant chains owned by private investment firm Sun Capital Partners, Inc. -- Bruegger's Bagels, Fazoli's Restaurants, Friendly's Ice Cream, Smokey Bones Bar & Fire Grill and Timothy's Coffees of the World Inc. -- are joining forces to target nontraditional concession opportunities around the country, including food courts at airports, universities and hospitals.

The joint strategic development initiative will enable the chains to bundle and leverage their brands and key personnel to efficiently expand into these nontraditional locations, which are estimated to attract three to five times the traffic seen in traditional locations such as shopping malls, shopping centers and strip malls.

The program's concept is to create a competitive value proposition by making it possible to offer nontraditional retail operators a diversified choice of restaurant formats from a single point of contact.

Unlike traditional retail -- where the process is essentially one of finding a desirable retail location in a targeted market and negotiating a lease -- nontraditional retail location concessions are typically already designated for a particular type of format, such as deli or fast-casual bakery, and chains compete to win a location when an opportunity opens up, explains Chris Cheek, VP, franchise development at Bruegger's. In the case of airports, which are all government-owned, a governmental bidding process is involved, he notes.

Combined, the five chains currently operate nearly 1,300 restaurants and outlets in 28 states, and each has strong brand recognition within its respective market and a format that does not overlap with the others, Cheek says. (Bruegger's announcement last week that it is acquiring the retail restaurant holdings of Timothy's adds the important coffee format to the mix.)

Cheek says that while it is likely that in most cases a single chain would seek to occupy an available retail location, in part to preserve clear brand identity for the consumer, the companies may in some cases (based on space availability or preference for certain brands) offer a combination of two, three, four or five nameplates.

Having agreed to make nontraditional expansion one of their strategic goals, with the backing of Sun Capital, the chains will now prepare to meet nontraditional retail concession requirements, including the smaller space of these formats (about 700 square feet, on average), selective menus and volume and traffic demands, Cheek says.

In addition, all of the chains will benefit from the learning and business relationship network established through three years of nontraditional retail development efforts for Bruegger's. Nontraditional retail involves "a steep learning curve," both in terms of identifying the right opportunities and maximizing success once in operation, Cheek points out.

Bruegger's successfully expanded into four airports in 2008 (Boston's Logan Airport, Cincinnati/Northern Kentucky International Airport, Raleigh-Durham International Airport and Cleveland Hopkins), and Bruegger's Bakery-Café was recently nominated for five of Airport Revenue News' 2010 Best Airports & Concessionaire Awards.

Sun Capital Partners' portfolio of restaurant affiliates also includes Boston Market, Sweet Tomatoes, Souplantation, Real Mex, Souper Salad and Restaurants Unlimited.
By: Karlene Lukovitz

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    BLOG

    News from our manufacturer's & re-posts from publications around the hotel and restaurant industry.

    Archives

    January 2013
    June 2012
    March 2012
    January 2012
    September 2011
    July 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009
    September 2009

    Categories

    All
    2011
    Art & Dining
    Beer News
    Booze News
    Bp
    Breaking News
    Casino News
    Chain Restaurant News
    Chef News
    Chicago
    Chilewich
    Christofle
    Commercial Foodservire Products
    Commercial Grade Foodservice Product
    Contests
    Cookware
    DEMEYERE
    Distilling & Brewing
    Food
    Galic
    Garnier Thiebaut
    Garnier Thiebaut & Hilden America
    Glassware
    GO GREEN!
    Guy Degrenne
    Guy Degrenne Flatware
    Hard Times
    Hilden America
    Hotel Business
    Hotel Industry
    Hotel News
    Hotels
    International News
    James Beard Awards
    James Fagan Jr.
    Local News
    Luxury
    Luxury Product
    Mauviel
    Mauviel Cookware
    Meat
    Michael Aram
    Mid-West News
    Mixology News
    Money
    National Restaurant Assoc.
    New Jersey
    News & Articles
    News & Articles
    Nra 2010
    Nra 2011
    Outlook
    Pennsylvania
    Peugeot
    Philadelphia
    Philadelphia Eats
    Philadelphia Hotels
    Porcelain
    Q & A
    Recession
    Recipes
    Recovery
    Resort News
    Restaurant News
    Restaurants
    Restaurant Week
    Revol
    Revol Porcelain
    Revol Usa Porcelain
    Richard Ginori 1735 Porcelain
    Rules & Regulations
    Smallwares
    Sold Direct
    Staub
    Swissmar
    Table De France
    Table De France: Christofle & Guy Degrenne
    Tech Crunch
    Trends & Forecasts
    Trends & Forecasts
    West Coast
    Wine
    World Cup - Philadelphia
    Zwilling
    Zwilling J.A. Henckels
    ZWILLING J.A. HENCKELS (STAUB

    RSS Feed

Our site is currently undergoing improvements - Stay Tuned!
In the meantime, contact us to discuss your project requirements.


For more information, quotations, samples & technical information regarding our products and services, please contact us.
We appreciate the opportunity to compete for your business.

ABOUT DIRECT TABLEWARE PRODUCTS

DIRECT TABLEWARE PRODUCTS is a full-service hospitality distributor specializing in high quality American & European manufacturer's offering tableware, cookware, buffet/ banquet display, furniture, equipment & customization. ​

​Subscribe to our newsletter

25 South Main Street, Suite 39
​Yardley, PA 19067
CATEGORIES
​
Amenities
Banquet Equipment
Bakeware
Barware
Buffet
Conference
Cookware
Cutlery
Decor
Dinnerware
Display
Flatware
Food Storage
​Furniture
Glassware
Hollowware
Kitchen Tools
Linens
Menus
Placemats
Furniture
Seating
Serviceware
Smallwares
​Spice Mills
Tables
Tabletop
Tableware
​More...
FEATURED BRANDS

Agnelli
​Ballarini
Bodum
Chilewich
Craster
Demeyere
Emile Henry
​Henckels
​Lion's Wood
Matfer Bourgeat
Mauviel
Paderno
Peugeot
Staub
​Tuuci
​Urban Bar
VerTerra
Wilmax
Zwilling J.A. Henckels
Special Sourcing...
GET INSPIRED

Images

@DirectTablewareProducts
#DirectTablewareProducts
#DTP
#SaveRestaurants
#SaveHotels
Sales Representative Log in
Providing high quality products to the foodservice & hospitality industry at the best prices.
All rights reserved - Copyright ©  2022