The company is forecasting hotel rooms revenue to grow 10.5 percent on a per-available-room basis in 2012. Until 2012, however, market conditions will remain relatively soft. For 2010, PKF-HR is forecasting a 1.1 percent decline in RevPAR, the third consecutive year of falling RevPAR for the U.S. lodging industry.
However, while PKF-HR is forecasting a 1.1 percent annual decline in 2010 RevPAR, lodging market conditions will turn and improve throughout the year. In fact, the demand for hotel rooms has been greater during the first quarter of 2010 than it was during the same period the prior year. This growth in demand is expected to persist throughout the year and result in an annual increase in rooms occupied of 1.5 percent.