LOS ANGELES, CA—Kor Hotel Group has officially changed its name to Viceroy Hotel Group. The change reflects the company's growth as well as its commitment to the Viceroy Hotels & Resorts brand.
Since debuting in 2002 with the Viceroy Santa Monica, the Viceroy brand has grown to include properties in Palm Springs, Miami and Anguilla. The brand's first mountain resort in Snowmass, CO is set to open by the end of the year. An additional hotel in the Middle East is slated to open in Abu Dhabi, United Arab Emirates in 2012.
Although the company is changing its name to Viceroy Hotel Group, it will continue expanding both its Tides brand as well as its portfolio of independent hotel properties.
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